Before & After | Harmon & Sons Contracting

What Changed — And Why It Wins More Jobs

Every element of the redesign is built around one goal: turning website visitors into estimate requests.

📵Not mobile-friendly — most homeowners search on their phones

🎯No clear CTA — "Free Estimate" button is buried and easy to miss

😰Cluttered layout kills credibility — looks amateur, loses trust

⭐No trust signals — licenses listed as fine print, not featured

📝Generic wall of text — no clear reason to pick them over competitors

💬Weak testimonials — text-only, no verification, easy to ignore

📱Mobile-first — looks sharp and loads fast on every device

🎯"Free Estimate" CTA in the nav, hero, and a dedicated section — can't miss it

💼Professional design that matches the quality of their actual work

🏅Trust section: licenses, certifications, insurance, BBB — front and center

🔨Six clear service cards with targeted estimate CTAs for each service

💬Verified testimonials with service type and location — feels real

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